CCT333+Week+1+Lab

CCT333 Lab 1

Review the Tutorial 1 movies, and describe Jonathan Ives and his theory of 'undesign' in relation to his work at Macintosh. (200 words)

Jonathan Ives is currently the Senior Vice President of design for Apple. He has provided his design skills for Apple since 1992 and is strongly responsible for the innovative designs of the Apple products that we see today.

Jonathan Ives came up with his design theory of "undesign" with relation to his design approach towards Apple products. His overall goal is to design products which were user friendly and were more efficient and accessible in the user's experience. The products designed were to provide some sort of connection and relationship between the user and the product. His designs for Apple represented simple, pure and uncluttered products which were efficient in both productivity and usability. He strives in his design to strip away the unnecessary and arbitrary factors of a product which are "vying for attention." This approach has become the core design principles of Apple and is one of the major reasons to the success of this American Company.

"Press Info - Bios - Jonathan Ive." //Apple//. Web. 09 Jan. 2011. < [|__http://www.apple.com/pr/bios/ive.html__] >.

//Jonathan Ive Interview//. Web. 09 Jan. 2011. < [|__http://www.youtube.com/watch?v=bOONhFutsrg__] >.

//"Objectified" - Jonathan Ive Talks about Mac Design & Unibody MacBook Manufacture Video//. //Music Videos, Politics, and Funny Videos at Vodpod//. Web. 09 Jan. 2011. < [|__http://vodpod.com/watch/2470007-objectified-jonathan-ive-talks-about-mac-design-unibody-macbook-manufacture__] >.