CCT333+Week+3+Lab

CCT333 Lab 3:

1. Describe Jan Chipchase's prior job (he now works at frog design [|__http://www.frogdesign.com/__] ) in relation to his work at Nokia. What are the two names he is given in the article? (3 paragraphs)

Jan Chipchase, who is currently the director of global insights for Frog Design, has spent years working previously for the dominant cellular manufacturer Nokia. Jan's position at Nokia was classified as a human behaviour researcher. What this means, is that he travels to various areas in the world and observes real life situations of various cultures and environments. By doing this he is able to comprehend the values and needs of a specific culture in order to design products to aid to their needs and the current lifestyle in that community.

With respect to Frog Design, Jan's role as a human behaviour researcher at Nokia played a significant role in their designs for the other 90% of the world in poverty. The hands on experience of undeveloped areas of the world, it can provide a more one on one opinion when developing designs for foreign environments.

When designing for the other 90% of the world, it is essential to understand the kind of lifestyle they have as well as designing to be economically efficient in oder to aid for the people in these communities. By having a hands on experience of the lifestyle these people have on a day to day basis, it can be an essential design tool in the preliminary process.

2. “It’s really quite striking,” Hammond says. “What people are voting for with their pocketbooks, as soon as they have more money and even before their basic needs are met, is telecommunications.” (World Resources Institute) In the spirit of this quote, describe four instances of how owning a cellphone enables users to better their lives. (4 paragraphs/ one for each instance)

Communication: is the dominant use of cellular devices. It is a revolutionary device that allows individuals and communities to connect with each other without physically being there. This creates channels for villages to communicate with other villages or main cities easier in the case of emergency, day to day life etc.

Mobility: allows users to communicate from almost anywhere with cellular services. People don't have to be reliant of going to a designated landlines and can communicate from anywhere. This enables users to better their lives because in areas of low poverty there are often times and areas in which land lines are not available to various areas. Cellular devices allow users to eliminate this factory of not being able to access communication.

Business and Economics: cellular devices have opened up a global market all across the world. The ability to communicate at a convenience has increase the success of communities on a global scale.

Emergency: in the case of emergency, cellular devices allows you users to communicate with anyone, anywhere and anytime. This acts as an essential safety tool.